By Ian Cocoran (Allworth Press; 2007)“The Art of Digital Branding” is written by Ian Cocoran, a regular contributor for Interbrand’s Brandchannel. He has extensive experience with digital branding and has been reviewing websites for Brandchannel since 2001.This book, Cocoran’s first on this topic, is a well-written and often humorous look at the web, how it is best utilized for branding and why many online branding attempts fail. Drawing on real-life examples, it covers both the psychology and the practicalities of online branding. It shows that if you intend to live your brand, it must be lived online as well.
