the art of digital branding.

By Ian Cocoran (Allworth Press; 2007)“The Art of Digital Branding” is written by Ian Cocoran, a regular contributor for Interbrand’s Brandchannel. He has extensive experience with digital branding and has been reviewing websites for Brandchannel since 2001.This book, Cocoran’s first on this topic, is a well-written and often humorous look at the web, how it is best utilized for branding and why many online branding attempts fail. Drawing on real-life examples, it covers both the psychology and the practicalities of online branding. It shows that if you intend to live your brand, it must be lived online as well.

the world is flat.

By Thomas L. Friedman (Farrar, Strauss, Giroux; 2005)In “The World Is Flat: a brief history of the twenty-first century”, New York Times columnist Thomas L. Friedman strips away the apparent complexity of situations to explain why and how globalisation and technology have driven the great changes we have experiencedin our time.In addition to shedding a fresh light on events, Friedman points to more surprising developments to come over the next few decades. Follow his nine rules and it will change your point of view on how business will be practiced in the future.Buy the book here.